‘Too Good To Go’ is a food service app that allows you to buy leftover food from a restaurant. The company was founded in 2015 by Adam Sigbrand , Brian Christensen, Klaus Bagge Pedersen ,Thomas BjørnMomsen and Stian Olesen. The mobile application connects restaurants and stores that have unsold or surplus food, with customers who can then buy whatever food the outlet considers surplus to requirements-without being able to choose at a much lower price than normal.
The company was founded in 2015 in Denmark, with Mette Lykke being its CEO.
Currently the company is working actively in 15 countries. It serves the restaurants in cities like D.C., New York, Boston, Philadelphia, San Francisco, Portland, Seattle, and Los Angeles.
‘Too Good To Go’ believes that simplicity is the key to success. Unlike other apps of similar sort that allows customers to pick and choose which items they want to save, ‘Too Good To Go’ offers only bags of whatever food the restaurants have. They aim to create an environment where there isn’t any wastage of food. In the world that we live in today, in order to inspire others, the most important step we can take is to turn our words into actions. Using this ideology, the company started its initiative to encourage people to stop wasting food.
The movement against food waste
An initiative started by the company which aims to contribute in every way they can, to build a global food waste movement. In order to create a positive change in the environment we all need to work together.
These four pillars are the main focus of the company to increase their reach among a larger audience.
The movement brings a lot of questions along with it.
What is food waste?
Even after lots of research there isn’t any right or wrong way to define what food waste is. It has different interpretations.
Food loss- a decrease in quantity of agricultural forestry and fishery products intended for human consumption that are ultimately not eaten by people. It occurs along the supply chain from production, to harvest, post-harvest handling, storage, processing and during transportation.
Food waste - food that is inappropriate for human consumption and is discarded to spoil at the consumer level-regardless of the cause.
Food loss and waste - a decrease at all stages of the food system from production to consumption, in mass or quality, of food that was originally intended for human consumption.
Where is food wasted?
If we talk about the developing nations, a majority of food waste is generated during the post-harvest phases as they lack technology, transportation, infrastructure, proper storage and cooling facilities.
In developed nations, the food waste occurs at the end phase of value chain, as food becomes abundant and people become picky.
Why is food wasted?
Food waste occurs at all stages, from farm to fork. In order to reach the consumer, food travels a long distance. Though there can be many reasons for food wastage among these stages. The main reasons can be defined as-:
Lack of awareness of the problem and the solutions at hand
Supply chain inefficiency
Inadequate supply chain infrastructure
Weak collaboration across the value chain
Why is food waste a problem?
The impact of food waste is concerning for various reasons :-
Damages the land and sea - Disposing food waste into the seas can affect the marine food chain. Food waste indirectly causes eutrophication and loss of wildlife diversity. Also, food wastage attracts wildlife, which can be harmed by these decaying foods. This affects their numbers, reproduction patterns and predator-prey relationships.
Energy loss- Food lost and wasted is energy wasted. It also represents the unnecessary dispersal of pesticides, carbon, airborne particulates, and other pollutants associated with producing foods.
Water crisis- The production of food and processing of food products require a large quantity of water. Wastage of food means wastage of water. According to FAO, an estimated 250 cubic km of water goes to waste due to food wastage.
Global impact- food waste that ends up in landfills produces a large amount of Methane-a greenhouse gas. Excess amounts of greenhouse gases such as Methane, CO2 and Chlorofluorocarbons absorb infrared radiation and heat up the earth’s atmosphere, causing global warming and climate change.
Money loss-food waste has economic implications too. The cost of wasting food globally is thought to be $1 trillion. In the UK alone, home food waste is said to be worth £800 per household per year. This equates to £15 billion per year as a nation.
With more than 78.8 million meals saved all over the world, 40 million happy users and 1050 warriors working under this movement, the company is spreading its initiative very strongly.
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